UpTerra Harvest Campaign 2025

Shot across the Texas Panhandle, this short-form campaign for UpTerra captures a new era of precision agriculture, where innovation meets resilience.

Through cinematic visuals and authentic farmer stories, the series documents how UpTerra’s water-optimization technology is helping producers grow more with less in one of the most challenging farming regions in America.

From dawn harvests to late-summer irrigation, each piece translates data into emotion, showing the real people redefining what sustainable farming can look like.

Director - Michael R Mazur